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Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer.〔Jones 2004, p. 3.〕 The material can be communicated by any mass media such as e-mails, letters, web pages, or other recruiting sources. This method can be extremely successful for publishers because the marketing increases the ad’s profit from a single advertiser. Furthermore, this tactic generates a good liaison between the advertiser and the publisher, which also boosts the profits.〔Michelson Managing Partners, p. 2 .〕 One of the first steps to integrate cross media tactics effectively into a specific project is to evaluate and examine a customer’s preferences: * Scheduling: When should I contact the customer? * Rate: What is the correct time frame to leave between the delivery of my first, second and third message to the customer? * Pacing: How frequently should I check up on the customer? * Incidence: If a customer is not responding, how long should I continue to pursue the offer? == History == Although the Beatles' ''A Hard Day's Night'' was heralded by the release of a number one single and number one soundtrack album of the same name, many people believe that the first notable occurrence of cross media marketing occurred in 1977 with the release of the film ''Saturday Night Fever'' and its respective soundtrack. The single "How Deep Is Your Love" by The Bee Gees was originally meant to be recorded by Yvonne Elliman for an unrelated album, but it was decided by RSO Records to have The Bee Gees record it and released in an effort to promote the film. The release of the film promoted not only the released single but the entire soundtrack. More recent examples include companies promoting music artist's concerts, followed by having one of the artist's songs used in a commercial for the company. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cross-media marketing」の詳細全文を読む スポンサード リンク
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